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A strategically curated collection of product direction and merchandising strategy, expertly executed for renowned brands such as Nicole Miller, Nautica Tabletop, Williams-Sonoma, and Pottery Barn. From initial concept development to final product delivery, I led the creation of trend-forward home goods collections that perfectly blended creative vision with market insight, ensuring each collection not only stood out aesthetically but also resonated deeply with consumers. My role spanned the entire lifecycle, ensuring a seamless integration of innovation and consumer demand at every stage of production.

The “Caipirinha” mood board for Pottery Barn drew inspiration from the rich, multifaceted spirit of Latin culture, weaving together vibrant colors, organic materials, and a strong commitment to sustainability. This vision was realized through a striking collection of outdoor furniture, including artisan-crafted wood and concrete tables, chairs, and benches that beautifully embodied the essence of the concept. Similarly, the “Denim” mood board took intricate, hand-beaded textiles and eyelet designs, transforming them into an elegant and contemporary bedding ensemble for Pottery Barn Home, blending timeless craftsmanship with modern flair.

Further trend innovations included strategic product collections that targeted new market opportunities. The “Sustain” collection was designed specifically to appeal to the millennial demographic, a vital segment for Pottery Barn, featuring eco-conscious and stylish designs that tapped into both social responsibility and modern aesthetics. My expertise also extended to high-profile collaborations, including partnerships with DC Comics and Tyler Oakley, where I successfully leveraged fan-driven markets to expand Pottery Barn's reach and increase brand affinity.

Additionally, I delivered innovative design concepts for interior spaces, creating both elegant, modern living rooms and cozy, rustic family rooms. These designs were meticulously crafted and visualized in Floorplanner, offering highly functional, yet aesthetically rich, solutions that brought clients' visions to life with style and precision.