You Wear You
This video captures the spirit of our customer—where individuality, inclusivity, and fun come together. It celebrates everyone, every style, and every way of expressing yourself. No rules, no labels—just the freedom to be you.
Design & Packaging
Chief Creative Director at Allegiant Eyewear. Building a bold DTC eyewear brand from the ground up, leading creative strategy, art direction, and campaign production while integrating AI-driven workflows to move fast without sacrificing vision.
Co-founder and Creative Director of SKINTOPIA, a groundbreaking men’s skincare line made with 100% natural ingredients. As the first of its kind, SKINTOPIA redefined the market with its premium black packaging and innovative product classification, alongside clever verbiage that reimagined the consumer skincare experience. I was responsible for the logo design, packaging, and marketing materials, establishing a unique brand identity that resonated with the modern man.
In addition, I designed the logo and packaging for TRANQUILA Tequila, a luxury brand that revolutionized the tequila-drinking experience. The distinctive bottle design featured a functional top that doubles as a drinking vessel, adding an element of sophistication and innovation to the sipping experience.
I also conceptualized and developed a series of licensed interchangeable AirPods accessories, designed to appeal to a broad spectrum of consumers by tapping into both fun and fan culture. This included a “cosplay” collection for Oculus, which became a trendy and playful reflection of pop culture, followed by novelty packaging that resonated with consumers at retail.
Further elevating my creative footprint, I led the branding and packaging overhaul for Rachel Zoe’s collection, bringing new life to her mid-tier and specialty market offerings with elevated design aesthetics. Additionally, I art-directed Matilda Jane's Instagram advertising, creating visually compelling content that enhanced the brand's social media presence.
