Design & Packaging

Co-founder and Creative Director of SKINTOPIA, a groundbreaking men’s skincare line made with 100% natural ingredients. As the first of its kind, SKINTOPIA redefined the market with its premium black packaging and innovative product classification, alongside clever verbiage that reimagined the consumer skincare experience. I was responsible for the logo design, packaging, and marketing materials, establishing a unique brand identity that resonated with the modern man.

In addition, I designed the logo and packaging for TRANQUILA Tequila, a luxury brand that revolutionized the tequila-drinking experience. The distinctive bottle design featured a functional top that doubles as a drinking vessel, adding an element of sophistication and innovation to the sipping experience.

I also conceptualized and developed a series of licensed interchangeable AirPods accessories, designed to appeal to a broad spectrum of consumers by tapping into both fun and fan culture. This included a “cosplay” collection for Oculus, which became a trendy and playful reflection of pop culture, followed by novelty packaging that resonated with consumers at retail.

Further elevating my creative footprint, I led the branding and packaging overhaul for Rachel Zoe’s collection, bringing new life to her mid-tier and specialty market offerings with elevated design aesthetics. Additionally, I art-directed Matilda Jane's Instagram advertising, creating visually compelling content that enhanced the brand's social media presence.